The internet has eased the search for information on the web. Instead of having to read huge of books or find out reviews from people, you can go straight to your phone or PC to search for the information you want. In essence, it is just a type and a click away. Did you know that web scraping Google software exist? This software makes it easier for you to harvest the information you want from the web. Collecting large amounts of information can be tedious and slow. You need to use a tool that will help you get all the information you need in the fastest way possible.
Google is one of the largest search engines we have. So you can imagine the amount of data it has. It has thousands and thousands of information that can help you in your business. With the use of a reliable web scraping tool, you can harvest the information you need.
Is it legal to Web scrape Google Results?
Google does not allow people to scrape information from the site. If in any case accepted their terms of service- of which you did, you may be violating their processes.
There are a number of lawsuits from Google opposing the use o web scrapers from their site. However, a company like Microsoft scrapes Google. They powered with Bing when doing this. Google caught them red-handed in 2011.
There are two options you can use to scrape Google search results;
Use Google API
When using their API, you are only limited to 40 requests in an hour. You only work with what they give you. It is therefore not useful if you want to track large amounts of data like ranking positions or what a real user can see.
In case you need to harvest large amounts of data using their API request you have to pay for it. They charge $2000 for 60 requests per hour. If you need to do more queries, you may be required to custom the deal.
Scrape Normal Result pages
It is possible to scrape normal Google result pages- of which they do not allow. You need to use trick so that you can scrape Google result pages without being detected. If you scrape 8 keywords per hour, you are at risk of being detected. If you scrape at the rate of 10 keywords per hour, you may end up being blocked. To successfully do this, you can use multiple IPs to up your scraping rate. For Example, if you use 100 IP addresses, you can scrape up to 1000 requests in one hour.
Also, you can opt to use a web scraping Google tool that is written in PHP. Such a web scraping tool is reliable to scrape Google results, manage IP addresses and also delays. However, you need to learn how coding is done. Using a web scraping tool is the easiest and the cheapest way to collect information from Google.
Google hides Google results data in the search results as duplicates. If anyone attempts to scrape the search results, Google can block their IP addresses. As much as using as using a web scraping Google results software is the most effective way, doing it manually will reduce the risk of detection.